For over 10 years I've been obsessed with custom software design that is intuitive, streamlined, and a joy to use. Some even call it elegant.
Whatever it is, I do designs with thoughtfulness, a singular purpose, and a fundamental focus on the human element. The user experience is ultimately what counts for me. How humans interact with a piece of software determines whether that product is going to be a success or failure. To make it a success is what gets me up in the morning and keeps me going, taking head on the daily challenge of solving complex custom software design problems. Tackling and successfully overcoming thorny user experience issues. Challenging my clients to rethink the customer experience. And delivering custom software solutions that go far beyond providing prototypes – solutions designed to easily scale to increasing production demands without costly delays and revisions.